Your target market doesn’t care what your business is about unless you make them feel that the services or products you have is important to them. Most of them don’t care about what you sell nor do they want to join any social networking site just because of your business.
If you want anyone to connect with your business online you have to engage with them on their terms and give them a compelling reason to join with you.
The content of your social media marketing strategy is what will get your audience to connect and engage with your business online. Whether this is about information, entertainment, inducements or assistance, the content must be presented and promoted effectively across multiple channels.
Creating multiple web channels doesn’t only help you expand your Internet footprint, it will also give you the chance to increase your appeal online as different people respond to different online properties. As each channel has different kinds of people, it is better if you connect to all of them. Just ensure that the content you publish in all of your social media platforms is relevant for your target audience.
There are different types of social media sites and each is treated in a different way.
Social Networking sites. One of the most popular and remarkable social networking site is Facebook, but other sites are equally important including YouTube, Google+, LinkedIn and others. The photo and video features that are available in various social networking sites are irresistible for many users. They can’t resist liking, sharing and posting comments about interesting multi-media content. Most social media sites also include forum and group features that allow you to engage in topic specific discussions, which is highly effective at being able to connect with relevant individuals and groups.
Blog sites. Nowadays when people want to share the latest events that they have in their life, all they have to do is post it on their blog site. Today there are lots of sites you can choose from, including Squidoo, MySpace, Tumblr, Twitter, Blogger, WordPress and others. However, not all blogs receive a large audience. People will visit your blog if they find the content engaging relevant and if others have recommended it to them.
If it pass their criteria then you will be surprised because your readers can help you make your posts go viral without you having to do much. It will also make your blog easy to share if you add sharing buttons with every post.
RSS Magic. Once you publish a blog from your website, you can automatically connect it to your social media sites to let people know that there is a new update. It is easy and very convenient so that you will not have the hassle of manually updating one sites after another. Just make sure that whatever you post for the status will not be a broken display in both Twitter and Facebook. Make it readable if you choose to use auto-streams.
By inter-connecting certain sites in the right way you can post your content once and have it automatically promoted through your entire social media network. Promoting your content effectively is vital to ensure it doesn’t just sit there with no one finding it.
